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Practice : Winter 2009
NEWSWORTHY ] BAC VIEW BOOK BAC View Book Awarded Pinnacle Award of Excellence The View Book concept is fully illustrative of the collaborative work that is produced by the staff of the BAC. e BAC is pleased to announce that the new View Book has been awarded a Pinnacle Award of Excellence by the Printing Industries of New England. PINE is the largest trade association to serve printing and graphic communications companies throughout New England and is an a liate of the world's largest graphic arts trade association, Printing Industries of America/ Graphic Arts Technical Foundation. e View Book design and production process is fully illustrative of the collabora- tive e orts that occur between and amongst BAC sta , as the Director of Marketing Communications and Public A airs, Director of Admissions Richard Moyer and each of the Heads of Schools and Practice participated in the design process and in the identi cation of the students, faculty, and alumni and rm and classroom settings that appear in the book. Strong prospective students expect to see a design school express itself innovatively and with an understanding of the kind of professional work that the students will be exposed to. Our new View Book demon- strates our commitment to a professional standard of presentation that re ects the high quality of work that students can and expect to do at the BAC and in our Practice rms, concurrently. We have transformed our Boston Architectural College brand to clearly communicate the character of a BAC education to rst-time students, practicing professionals and seasoned career changers. is new View Book attracts a sophisticated global marketplace to engage in education at the BAC, where the next generation's learning is built on the best core design principles, new technologies, and value- added paradigms to meet the challenges of the new economy. e view book is available by contacting the Admissions Department at firstname.lastname@example.org or . . THE VIEW BOOK cover was designed to illustrate the concurrent nature of the curriculum and is a lenticular card incorporated into a debossed cover. Designed by: Selbert Perkins Design Photography by: Liz Linder Photography Printed by: UniGraphic Lenticular cover: World3D PRACTICE 32