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Practice : Spring 2012
NEWSWORTHY ] “BIOMES” After e xtensive and thoughtful c ommunity engagement, the BAC proudly celebrates the launch of our new website. The making of the website was not a simple matter, as the BAC is a complex environment that embraces over three hundred design firms, a n exten sive practitioner faculty, a nd students who are either at the BAC or in practice at any given time of day or night—loc ally, nationa lly, or internationa lly. Designers at Selbert Perkins Design had the formidable charge of creating a ne w web site that would allow all BAC constitu- ents, the de sign community and new visitors to come together in an online community with a sen se of place, a nd to enable these visitors to the website to converge or reconfigure according to a reas of interest and need. The process beg an with a comprehen sive revie w of the existing site to reveal pattern s of usage, navigation, f unction, a nd content. Twenty focus groups were a ssembled a nd inter viewed, before it was decided that intuitive n avigation would b e key, a nd that it would be desirable for the user to create his or her own pathway to determine which “ len s” to use to vie w the BAC. C onsequently, the homepage offers multiple pathways into the BAC experienc e using powerful c ontrols , mixed formats, core themes and a “Dynamic Story Engine” that is ne sted on the home- page. C ontent is curated and aggregated to intersect in compelling ways that engage the visitor in the real BAC experiences and opportunities. Functional information is presented dynamica lly and information and relation ships are organized logica lly. Our ne w, robust website supports the stories of life at the BAC in a much more visua l way, en abling us to share the many environments that make up our day-night campus and to include many aspects of diverse student life. We are now able to highlight the work and accomplishments of the BAC community, and to share just who these pe ople are — including rea l clients a nd community partners, along with the projects that are de signed for and with them. Importantly, the Practice Story is coming to life. Also, a ne w interactive course e xperience that fully illustrates the breadth of the multi-disciplinary learning exists a s our online course cata log, while the calendar fully integrates our activities. We are able to c a pture the richness of our lectures and e xhibitions in McC ormick Gallery. We are in our first months, and impor- tant content continues to flow to the website. Join us as we continue to build, a nd we welcome your c omments and submissions , now and in the future. You will find contact info for each of the BAC staff on the site. Windows into the BAC: the-bac.edu BAC Launches New Website Web design process included ex tensive community engagement. PRACTICE 15 NEWSWORTHY ] BAC LAUNCHES NEW WEBSITE